Tuesday, August 7, 2007

Server Update Complete

We have completed the move to a new server. You can check to see which server you are on by clicking this link:

http://www.micronichetool.com/server/

If you're still on the old server try rebooting. However, it can take up to 48 hours for your ISP to update the DNS lookup table.

Thanks for your patience,

James

Monday, August 6, 2007

Micro Niche Finder Outage

We continue to experience some problems with the Micro Niche Finder server. It's basically a bandwidth issue and we are moving to a new dedicated server this week. You will still be able to use Micro Niche Finder during the move but you may experience some intermitent downtime. We are currently rebooting the current server and freeing up resources so we can handle the current load until the new server comes on line. Thanks for your patience.

Update: The server is back online now. We will continue to monitor this.

James

Saturday, August 4, 2007

Intermitant Server Problems

We are still experiencing Intermitant Server Issues. Please know that we are working to resolve these problems.

Your patience is appreciated.

James

Micro Niche Finder Server Back On Line

The server is back on line currently however in order to keep this issue from happening again we will be moving to a faster dedicated server. We're going to do this is stages so hopefully you won't see any downtime. But, if you do check this blog for up to date information.

Thanks,

James

Server Outage

We are experiencing some problems with the Micro Niche Finder server which required a reboot. The issue should be resolved within 50 minutes.

Thanks for your patience.

James

The Exact Match Paradox

I get asked this question at least once a day:

"Why do you put so much emphasis on Exact Match numbers? Wouldn't real world results dictate broad phrase match? The average person searching online wouldn't use quotes around their search."

Answer:

Consider the following paragraph...

"I was walking to the bus stop yesterday and a big black dog was following me. So I took off my shoes and threw them at him to scare him away. "

With broad match that paragrah would show up in a search for:
black walking shoes Even though it has nothing to do with black walking shoes.

Now consider a website that has this paragraph:

"We have many different styles of black walking shoes."

That matches the broad match of keywords black and walking and shoes but it also matches the exact phrase of black walking shoes.

Everything else being equal Google will rank the page with the exact match to be more relevant for that particular search and therefore it will be higher in the results list WITHOUT the searcher enclosing the phrase in quotes.

You probably already know how obsessed Google is with showing relevant results? (And it should be! That's what keeps searchers coming back to Google for their search needs) Knowing that which of the following is more relevant to a search for: black walking shoes (no quotes)

1) I was walking to the bus stop yesterday and a big black dog was following me. So I took off my shoes and threw them at him to scare him away.

2) We have many different styles of black walking shoes.

Obviously #2 is more relevant and will get higher priority in the search engine ranking (all else being equal).

Showing Exact Match Counts in Micro Niche Finder is simply an easy way to show how much REAL competition there is for a specific term. It has nothing to do with the searcher using quotes around the phrase.


James

Wednesday, August 1, 2007

Windows - No Disk Error

About 1% of Micro Niche Finder users are experiencing an error message from Windows that Says "Windows - No Disk Error" then it give you an option to Cancel, Retry or Continue.

We have resolved this problem. You can download the patch from:

http://www.micronichetool.com/update/nodiskpatch.exe

Download and run the software.

Please Note: You DO NOT need to install this update unless you are experiencing this specific problem.

James